This is a great article on elevator pitches.

I’m not going to tell you how to craft a compelling elevator pitch today. I’m going to focus instead on the problem with elevator pitches.

What is an elevator pitch? According to Eileen Pincus’ “The Perfect (Elevator) Pitch” in Bloomberg Business, “An elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.” Learn more.