In one of our early coaching sessions, we ask our authors to answer three questions about themselves and their book(s); so what, who cares and why you? Many authors fail to take this self-evaluative journey. As we lead them towards answering these questions, they find their audience, purpose and direction in the marketing of their books.

So What? Amazon is the fourth largest search engine in the world and the premier data base for the book industry. There are about 3,500 books uploaded on Amazon everyday. How does an author stand a chance? The market aware-author starts by answering the question, So What? So what you wrote a book? So what God gave you this book? So what this is a current topic or a hot genre? Learn more.