This article is a fun one.
I often think back fondly of my very first book-signing. I had just published a romantic suspense geared to the literary/library market. So the binding and packaging were top-notch-it would truly hold up to heavy wear-and-tear. And the cover photo was imbedded in the hardback cover, beneath the paper jacket. The only problem was the list price of $27.00 for an absolute “nobody” of a writer. I was so tickled with getting published that I scheduled a signing at my local independent bookstore. (Borders and Barnes and Noble kept asking: Who did you say you were?) This was an adorable shop in a valley surrounded by ski slopes and quaint art galleries. Unfortunately, it is now out-of-business. I sent out dozens of publicity postcards to my family, friends, neighbors and business acquaintances. I paid for ads in my local newspapers and tried every avenue of free publicity I could find. To see how this turned out, click here.